战略计划
参考资料
- Bradford and Duncan,, Simplified Strategic Planning,(Chandler House, 2000)
- Kono, T. (1994) "Changing a Company's Strategy and Culture", Long Range Planning, 27, 5 (October 1994), pp: 85-97
- P. Kotler, "Megamarketing", Harvard Business Review, (March--April 1986)
- J. Naisbitt, Megatrends: Ten New Directions Transforming our Lives, (Macdonald, 1982)
- T. Levitt, "Marketing myopia", Harvard Business Review, (July--August 1960)
- M. Lorenzen, "Strategic Planning for Academic Library Instructional Programming." Illinois Libraries 86, no. 2 (Summer 2006): 22-29.
- L. Fahey and V. K. Narayman, Macroenvironmental Analysis for Strategic Management&rdquo,(West Publishing, 1986)
- R. F. Lusch and V. N. Lusch, Principles of Marketing, (Kent Publishing, 1987)
外部链接
Associations and Professional Societies
- Association for Strategic Planning （页面存档备份，存于） is a non-profit 501(c)(6) professional organization whose mission is to enable people and organizations to succeed through improved strategic thinking, planning, and action.
文献
- Planning for Governmental Agencies is a resource that provides an article for public-sector planning by the National Endowment for the Arts.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.
